everyone has influence

to shift perspectives, shape perceptions, sway desires, instigate trends, form new habits or resurrect old ones, advocate a brand or defame an idol… 
Power has shifted. Pyramid has inverted. Funnel is dead.

 

everyone has influence

to shift perspectives, shape perceptions, sway desires, instigate trends, form new habits or resurrect old ones, advocate a brand or defame an idol… 
Power has shifted. Pyramid has inverted. Funnel is dead.

 

meaningful influence at scale, for a changing world

we are an independent, brand and business led team of technologists, strategists, and social marketers offering new perspectives to enable brands to capitalise on authentic social connections. 

enabling brands to appropriately tap into the social side of social media by harnessing the power of people-centric narratives and conversations

inevitably, driving towards more reasoned collaboration programs

stroke added
more reciprocity
rationality same width
more rationality
equitability
more equitability
Vinelab presents

Trellis

we’ve codified every step of our methodology, between strategy and metrics, providing a program management tool and a replicable roadmap to success
learn more

algorithmic benchmark yielding better performance

iScore is our proprietary media performance score that takes into account the influencer’s audience viewership and engagement quality, benchmarked against influencers within similar follower ranges.

case studies

GM: Chevrolet Trax

how far can indirect messaging reach?

Uber Lebanon

unleashing the power of local insights and relatable everyday scenarios

Unilever Food Solutions

When the best way to influence a community is to create it
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brands who made the right call

we share our knowledge

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get in touch


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