Authenticity is one of the primary reasons brands collaborate with influencers and creators. When we consider authenticity, what do we think about? Essentially, authenticity is congruency — staying true to […]
meaningful influence at scale, for a changing world
we are an independent, brand and business led team of technologists, strategists, and social marketers offering new perspectives to enable brands to capitalise on authentic social connections.
inevitably, driving towards more reasoned collaboration programs
we’ve codified every step of our methodology, between strategy and metrics, providing a program management tool and a replicable roadmap to success
algorithmic benchmark yielding better performance
iScore is our proprietary media performance score that takes into account the influencer’s audience viewership and engagement quality, benchmarked against influencers within similar follower ranges.
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