In order to overcome consumer skepticism, third party voices have always been the vehicles for brands to communicate to consumers. Brands want a trusted, authentic and effective medium to communicate with and acquire customers. In an age when skepticism is at its peak, marketing through influential people is one of the few media channel that can deliver on that so effectively. Here is why:
1.Idols are trusted:
Celebrities, talents, and idols are considered the societal class that the populace builds their identities upon and the class that instigates mimetic behaviors among their devotees and the larger society. This identification process overcomes the cynicism and skepticism occurring in our day and age and builds the necessary trust that the audience needs to have prior to accepting any message.
2.Marketing through people is authentic:
3.Customer acquisition is effective: