In an era of distrust and cynicism for the old ways, the balance of power between consumers, brands and pop culture elite is quickly shifting beyond expectation from hierarchies to networks.
The emergence of social media, powered by the energy of the people, backed by AI-powered technologies and validated by troves of constantly updated data, has shifted the foundation of media and communications.
These social platforms brought the need for brands to adapt the language and the methods they adopt to communicate with consumers into a language that is leveled, transparent, authentic and value-driven, channeled through a trusted people medium.
The convergence of art, media and public relations, caused by the rise of the social platforms, has brought the need for technological innovations that enable the transition for the craft as well as realising synergies with the new active and intelligent consumers.
At Vinelab, we are committed to making this shift for the brands and ensuring effective consumer delivery in the process. Our strategy is inspired by the role technology is playing in the democratization of content, powered by networks, and elevated by cultural elite. Our philosophy is the mirror – enabling a transparent, efficient and reflective form of communication.
The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial.