social influence -not influencer-marketing

In a world hyper-saturated with advertisements, an influencer waving a new “must have” lip gloss on Instagram can become just another part of the whirl. In contrast, influence marketing doesn’t push products but rather presents them in the context of people’s -real people- narratives.

social influence

-not influencer-

marketing

In a world hyper-saturated with advertisements, an influencer waving a new “must have” lip gloss on Instagram can become just another part of the whirl. In contrast, influence marketing doesn’t push products but rather presents them in the context of people’s -real people- narratives.

managed services

part strategy, part creative, 100% scientific methodology

We start from the foundations of strategic thinking, but we adapt, review and iterate our process continuously. For each project we build our own tools, that allow us to explore, learn and understand three main areas: the context, the audience, and the market

managed services

part strategy, part creative, 100% scientific methodology

We start from the foundations of strategic thinking, but we adapt, review and iterate our process continuously. For each project we build our own tools, that allow us to explore, learn and understand three main areas: the context, the audience, and the market

harnessing the power of authentic positive narratives

It’s about the power of content or context and empowering consumers with relevant data throughout the entire path-to-purchase, from brand awareness and consideration to purchase decision, which includes comparing products’ quality, price, popularity, relevance and even relatability.
32/3
of Marketers’ time is saved by co-creating with influencers as opposed to professionally produced content
3-0357%
of Marketers report that influencer content outperforms brand created content
340%
of Marketers are integrating content creation costs into their media buy and amplify what’s proven to drive sales

propagating influence throughout the entire plan-to-action

propagating influence throughout the entire plan-to-action

be on top of your influence program

identify, plan, execute & track in real-time

Createvo is our influence marketing technology platform. It is a reflection of our tested and proven methodology, thus enables us to efficiently scale the activation of influence programs by managing the metrics and workflow from discovery to transmission. It also allows our clients to be involved in real-time decision making and analysis of their campaigns.

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a new era demands total co-creation

the next normal: putting people at the heart of business strategy and model
From co-creating communication content and spreading the word to the realm of a total co-creative collaboration between brands and influencers. The call is to put a people strategy in place, as an integral part of the brand and business strategy and to ensure relatability at core.

brands who made the right call

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